Limited Edition Clothing by Independent Designers

Wear The Phrase

Every drop pairs one phrase with one independent designer. Limited availability. When the next drop arrives, this one is retired.

CURRENT RELEASE

Model wearing the black Put Your Money Where Your Mouth Is cropped oversized tee Vintage black Put Your Money Where Your Mouth Is tee: a figure with a hundred-dollar-bill mouth and scattered parts, money-green lettering

COMING SOON

"Put Your Money Where Your Mouth Is" Phrase Tee

Designed by Lo

10% of all purchases go towards our Raise The Bar Youth Literacy Initiative to help us support teachers and students increase the youth literacy rate.

How Drops Work

  1. One phrase. One designer. We give an independent designer a phrase and full creative freedom to interpret it in their own lane.
  2. Limited availability. Each drop stays in the store only until the next one arrives, usually once or twice a year.
  3. Retired for good. When a new drop launches, the current design is retired and leaves the store.

Sold-out sizes can still be reserved: you pay now, and we ship when they’re restocked.

Meet The Designer

Coming Soon

The Design

“Put Your Money Where Your Mouth Is” means backing up what you say with action, risk, and commitment. Lo broke the phrase down into pieces: a figure whose mouth is replaced by a folded bill, because proof speaks louder than promises. Its parts lie scattered below — all talk, no movement. A “Talk Is Cheap” sticker says the rest.

Design The Next Drop

Are you a clothing designer with a point of view? Want to turn a phrase into something people wear?

Every ATP Clothing Series drop starts with a phrase and an independent designer. We bring the phrase and the creative brief; you bring your style: streetwear, luxury, vintage, punk, minimalist, or something we haven’t seen yet. Tees, jackets, hats, crews, socks: all clothing that you’re inspired to design is fair game. 

What you get

  • Paid for your design. This is a paid collaboration, not a contest or “exposure.”
  • Your name on the drop. Credited on the product and featured in Meet The Designer, with a link to your work.
  • A real audience. Your design is promoted to the Appraise The Phrase community [across the show and our social channels].
  • Your work funds literacy. 10% of every purchase supports Raise The Bar, our youth literacy initiative.

Apply for a paid collaboration

Get Notified Of The Next Drop

New drops sell out by size. Be the first to know when the next phrase is revealed, and get early access before it goes public.

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Refunds & Returns

Within 30 days of receipt of tiem, unworn and unwashed; free size exchanges; refunds minus original shipping.