The ATP mission is grounded by our three pillars of appraisal: Unveil The Origin, Confirm The Meaning, and Assess The Value.

To appraise a phrase is to uncover, honor, and challenge the value of depth and commitment to the root source of language in our culture.

“A word never – well hardly ever – shakes off its etymology and its formation. In spite of changes in, and extensions of, and additions to its meaning…there will persist the old idea.”

J.L. Austin, A Plea For Excuses, Philosophical Papers, 1961.

ATP is the platform dedicated to turning the conversation about the words and idioms popularized over time into action that triggers the positive impact of our communities, large or small.

“Words – so innocent and powerless as they are, standing in a dictionary, how potent for good and evil they become, in the hands of one who knows how to combine them.”

Nathaniel Hawthorne, American Notebooks, 1841-52.

Language is the common thread among us all that creates and shapes our reality. The words we speak are an expression of who we are.

“Syllables govern the world.”

John Seldon, Table Talk, Mid 17th century.

“Language most shows a man: speak that I may see thee.”

Ben Johnson, Timber; or Discoveries, 1640.

Our love for language and community drives our mission to provide insight, education, and history to our viewers and listeners while supporting the change makers within our community.

“Thanks to words, we have been able to rise above the brutes, and thanks to words, we have sunken to the level of the demons.” – Aldous Huxley, Adonis and The Alphabet, 1956

Thanks to our unique podcast format, our show creates the opportunity to explore:

art – comedy – education and learning

self help and relationships – health and wellness

financial literacy – race relations

entertainment and pop culture – sports

politics and society

technology and innovation – entrepreneurship

The ATP Show Team

Mario D Hines

Co-Founder, Chief Executive officer

Chris Twenty Williams

Co-Founder, Chief Innovation officer

merch manager atp appraise the phrase

Myron Jones

Chief Branding Officer

Travis Harmon

Chief Operations officer

Daniel Lee

Chief Finance Officer

merch manager atp appraise the phrase

Kristy Stanford

Merch Manager

Ashleigh Dandridge

Brand & Booking Manager

Kiara Barber

Experience Curator